Every piece House of Falguni makes starts the same way: not with a sketch, but with a conversation.
We sit with artisans — embroiderers, block-printers, bangle-makers — most of whom have been doing this work their entire lives, and often their parents did before them. We don't walk in with a mood board and a deadline. We ask: What are you making right now? What are you proud of? What do people keep asking you for?
That's how Ahmedabad shapes what House of Falguni becomes each season. Our home city has centuries of textile knowledge built into its workshops. We try to work with that, not around it.
Why we started with kurtis, not sarees
A lot of people ask us this. Our customer wears a kurti to work on Tuesday and to a family lunch on Sunday. The saree has its moment, and HOF sarees are coming — but the kurti is the workhorse of the modern Indian woman's wardrobe. It needed to be made with the same care as the occasion pieces, not as an afterthought.
We obsessed over the collar on the Ruby Raga. We rebuilt the sleeve on the Ibrik three times before we were happy with how it moved. That process doesn't photograph well. You feel it when you wear it.
The fabric conversation nobody talks about
Before anything is cut or embroidered, we choose the base fabric — and this is where most small brands quietly cut corners, because customers don't see the sourcing, only the finished piece.
Our teal (the one in the Nilkamal) went through four samples before we found a cotton that held that exact depth of colour without going stiff after the first wash. The camel in the Ibrik needed to read office, not costume — warm but grounded, never loud.
Fabric is the first decision. Embroidery, silhouette, finish — all of it is built on top. If the fabric is wrong, the piece is wrong, and no amount of beautiful embroidery fixes a fabric that pills after three wears.
What "handcrafted" actually means in our workshop
We use the word honestly, so let's be specific:
- The zari embroidery on our festive pieces is hand-stitched by artisans in Ahmedabad using techniques passed down through families — not machine-replicated.
- Our Ajrakh block-printing is done with hand-carved wooden blocks, hand-applied with natural dye, one press at a time. The slight variation between pieces is proof it was made by a person.
- Our bangles — the Rangriti and the Lariya — are assembled and finished by hand. The ghungroo detail on the Rangriti is tied individually. That's why it sounds the way it does.
A person made this. Not a machine supervised by a person. A person, with skill, with history, with their hands.
Why limited quantities are a feature, not a problem
We get messages every week asking why a piece sold out. The honest answer: we make limited quantities on purpose.
Hand-embroidered pieces take the time they take. Scaling up means faster production, less attention per piece, corners cut in places customers won't immediately notice but will eventually feel. We make as many as the artisans can produce at a quality we're proud of, and we stop there.
The customer we make for
She wants pieces she can rely on — that work for her actual life, respect her time, and feel genuinely Indian without being costume-y or occasion-only. She wants to wear something with a story, without having to explain it at every meeting.
If you ever want to know more about how a specific piece was made — the fabric, the technique, the artisan — reach out at houseoffalguni@gmail.com. We genuinely love those conversations.