Guides to dressing, craft, care, the table and gifting, written in our Ahmedabad studio.
Dressing & Styling
Which bag for which function, the one-colour rule, and the measurements that decide whether your phone fits: a practical guide to choosing a handbag for a saree.
Dressing & Styling
Take an Indian silhouette, such as a co-ord set, a structured dress or a collar kurta, and give it richer fabric, a bolder colour and one statement accessory. A halter...
A small evening handbag can still hold a larger story. Meet Aaina: ivory, indigo and maroon Ajrakh on Mashru silk, shaped in-house into a one-of-one piece for contemporary wardrobes.
Gifting
For Bangalore teams that want gifts people keep: how to choose a handcrafted gifting partner, approve one complete sample before any bulk run, and plan timelines with a partner shipping...
Most sustainability labels in Indian fashion are adjectives, not certifications. What GOTS, OEKO-TEX, Handloom Mark and azo-free actually certify, how to verify a licence number in under a minute, and...
Care & Longevity
Your new handcrafted piece released colour in the first wash. That is usually normal, sometimes not. How to tell the difference, how to set the colour, and what natural dye...
A handwoven kurta can cost four times a mass-produced one. Here is where that money actually goes, how to tell when a premium is justified, and the questions worth asking...
Dressing & Styling
Kurta, kurti, tunic and kaftan get used interchangeably and they are not the same garment. A clear guide to length, origin, fit and which one suits the occasion you are...
Dressing & Styling
What makes a short kurti work — fabric, length and cut — plus five ways to style one from office to evening, and how to care for handcrafted cotton so...
Materials & Craft
A practical guide to telling natural handmade variation from damage across ikat, block print, hand-painted ceramic, marble and fabric jewellery and what to photograph if something arrives wrong.
Dressing & Styling
Fabric earrings vs metal earrings compared by weight, movement, finish, occasion, travel and care—with a practical checklist for choosing the pair you will actually wear.
A practical Indian host gift guide for dinner invitations, first visits, overnight stays and housewarmings—with thoughtful ideas, what to write and what to check before you arrive.
Home & Table
A practical counting guide to building dinnerware for an Indian home: how many dinner plates, quarter plates, katoris, serving bowls and glasses households of 2, 4, 6 and 8 actually...
HOF
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