Press and writing
ज़िक्र, a mention
Where House of Falguni has been written about, and where Deesha has written for others. Newest first, with the writer's own words kept as written.
No mention on this page was paid for, bartered or sponsored. Editors and writers: the kit, with facts, images, open data and a direct line, is below.
1 piece
What others have written about the house. An entry goes on the day a piece goes live.
Founder quoted
Startups.co.uk · London
By Isobel O’Sullivan
“Deesha Goswami, the founder of handcrafted jewellery and clothing business House of Falguni, saw ChatGPT send 334 visits to her site in 30 days, just two more than Google’s 332.”
On the month in which ChatGPT sent the store more visitors than Google did.
What you need to write about the house without waiting for a reply: the facts, the images, the data and the rules we keep.
House of Falguni is a handmade label in Ahmedabad, Gujarat, founded by Deesha Goswami and named for her mother, Falguni. Deesha trained as a textile engineer and in fashion management, and the house sits where those two meet: in the distance between how a textile is made and how it is described. It makes fabric jewellery, Mashru silk and quilted bags, Ajrakh stoles, fabric diaries, hand-painted ceramics and a small line of clothing, sold online across India.
Deesha Goswami, who started the house in 2025. Diploma in Textile Manufacturing (R.C. Technical Institute), B.E. Textile Engineering (L.D. College of Engineering), Master's in Fashion Management (NIFT Gandhinagar). Her profile and editorial policy.
Falguni is her mother's name, and a word for beauty and grace. Why the house carries it.
Ahmedabad, Gujarat. By hand, in small batches, by artisans in and around the city. The cloth comes from the crafts it names: Ajrakh block print from Kutch, Mashru and Ikat weaves, hand-painted ceramics and marble. How each is made.
Fabric jhumkas, chandbalis and studs; bangles; a fabric neckpiece. Mashru silk handbags, quilted totes and pouches, silk tassel bag charms. Ajrakh stoles. Fabric-covered diaries. Hand-painted ceramics and marble for the table. A small line of kurtas, dresses and co-ord sets.
About 150 pieces live, priced ₹599 to ₹3,499 (October 2026). Earrings weigh 4 to 12 g a pair. Most pieces are made one at a time; when a print is gone, it is gone.
Recorded per design and shown on each product page as the Curator's Log: 40 to 180 minutes for a pair of earrings, 120 for the neckpiece, about five hours for a Mashru handbag. The full record is open data, below.
Online, shipping across India. There is no showroom; the house appears at exhibitions and pop-ups in Ahmedabad now and then.
The press set, free to use with the credit House of Falguni; open a tile for the full-size file. Listing images are digitally edited styling shots, and some campaign images are made digitally; we say so where they run. Plain product photographs on white and real studio frames are available on request, at print resolution.
The length: indigo Ajrakh in a mirror-work room
The stole: Nilufar in green, with Rangriti bangles
The printer's hands
The diary: Crimson Ajrakh
The clutch: Aaina, Mashru silk
The earrings: Midnight Mist
Press lookbook 2026, PDF
Deesha Goswami, founderTwo datasets we publish and maintain, and two craft references, free to cite with a link to the page.
We don't pay for coverage, trade product for it, or send gifts to writers. If a story needs a sample for a shoot, say so: we check stock, and the piece travels and comes back, because most are made one at a time.
Questions are answered in Deesha's own words, from Ahmedabad. Product facts come from the studio's own records; market figures come from surveys we ran ourselves and publish with their method and limits.
We don't call anything sustainable, natural-dyed or handloom unless we can document it, and we say so when we can't. The list is on The Craft page.
If we got something wrong, we fix it and add a dated note saying what changed. If a piece about us has an error, we'll tell the writer once, with the record. The editorial and corrections policy.
Deesha Goswami, founder
HOF
House of Falguni
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