Soul & Thread. The founder's column, written by Deesha Goswami.
People ask why the label is called House of Falguni and not House of Deesha. I didn't want it to be about me. I wanted it to carry the name of the woman who taught me how to look at things.
Falguni is my mother. Long before I knew what a warp or a weft was, she showed me that beauty lives in small, deliberate things: a seam finished well, a gift wrapped like it mattered. She used to say that beauty lies in the little things we create with love and intention. I only understood the weight of that line once I started making clothes myself.
I remember standing with her at an open cupboard while she pulled out one piece after another, telling me not just what to wear but why. A family function needed fabric with weight and structure, something that held its shape through a long evening. An ordinary catch-up with friends over chai needed the opposite: soft, easy cloth you stop thinking about the moment it's on. She taught me that the occasion and the material had to agree with each other. I was learning textiles long before I knew that was the word for it.
My own road here was not a straight one. I began with a Diploma in Textile Manufacturing at R.C. Technical Institute, then completed a bachelor’s in Textile Engineering at L.D. College of Engineering. I spent years understanding fabric at the level of fibre and yarn: not just how it looks but how it behaves, why it drapes the way it does, what makes one weave last while another falls apart. I worked in places most people never connect with fashion, including research labs where the same engineering that makes a garment hold its shape gets used in far harder conditions. Later, I completed a Master’s in Fashion Management at NIFT Gandhinagar, because I wanted to turn that knowledge into something a woman could wear to work on a Tuesday.
That mix is why House of Falguni is what it is. I know fabric from the inside, so I won't put my mother's name on something that doesn't earn it. And I know my customer, because I am her. She does it all and still wants to feel like herself while she does it. She shouldn't have to choose between looking polished and feeling at home in her clothes. I never wanted to.
So we make everything by hand, in Ahmedabad, starting from homegrown cotton and designed to sit between Indian and modern without committing to either. Indo-western workwear that carries a little heritage with it, cut to be worn on a regular Tuesday rather than saved for occasions. That choice comes from my mother's belief that the everyday deserves care too.
This column is where I write in my own voice. You'll get how I think about what we make and why we make it this way, the people behind it, and the ideas I'm still working out. Some entries will be about craft. Others about building this from nothing. Today's is about where it began.
It began with her. The house carries her name, and everything in it is made to carry stories.
With love, Deesha
I read every note. If something here resonated, reach me on LinkedIn or through our Contact page.
House of Falguni is a handcrafted Indo-western label based in Ahmedabad, made for the woman who does it all.