Guides to dressing, craft, care, the table and gifting, written in our Ahmedabad studio.
The latest
Most sustainability labels in Indian fashion are adjectives, not certifications. What GOTS, OEKO-TEX, Handloom Mark and azo-free actually certify, how to verify a licence number in under a minute, and...
A handwoven kurta can cost four times a mass-produced one. Here is where that money actually goes, how to tell when a premium is justified, and the questions worth asking...
Linen, hemp, Tencel, modal and bamboo are all sold as sustainable alternatives to cotton. Some earn it and some do not. What each fibre is made from, how it behaves...
Slow fashion means fewer clothes, made better, by people paid properly. What the term actually covers, why India has practised it for centuries without the label, the five questions that...
Most cupboards hold six to ten kurtis that are not worn and not thrown away. A four-pile triage to sort them honestly, seven alterations a tailor can actually do well,...
The heaviest, most expensive clothes most Indian women own are worn once and then stored for twenty years. How to decide what becomes an heirloom, what gets remade, what gets...
Most donated clothing in India is unusable by the time it arrives. What charities actually need and what costs them money to dispose of, how to prepare a garment properly,...
Care & Longevity
A split seam, a snag, a lost mirror, a hole at the underarm. Which repairs you can do at home with four items, which need a tailor, how to fix...
Dressing & Styling
A capsule ethnic wardrobe is ten pieces that combine into far more outfits than ten. The buying order that works, why neutrals belong in the base and colour in the...
Most Indian homes hold sarees nobody wears and nobody can bear to give away. Twelve ways to put them back into use, from kurtas and co-ords to cushion covers and...
We never set out to make a lot. We set out to make a little, slowly, by hand, and to waste almost nothing along the way.
Materials & Craft
Where our cotton begins — the farming season, why we keep it homegrown and organic, what makes pure cotton so kind to skin, and four simple ways to tell real...
HOF
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